A one-man design studio using intelligence and imagination to create visual expressions for businesses.

One-man design studio

Being a one-man graphic design studio means that Oké Design has all the capabilities of a traditional design agency, but the flexibility and speed of a freelancer. By using a network of experts in different fields, all of the demands of modern brands can be met, but without the added cost of fancy offices, expensive creative directors and project managers.

This enables smaller businesses and entrepreneurs to get access to a quality of graphic design that has previously only been available to million-dollar companies.

Intelligence

Great design exists at the intersection of intelligence and imagination, where rationality meets creativity.

For a design to be intelligent means that it’s functional and purposeful in all contexts, easy to apply across all physical and digital channels, adapted to a specific target audience, consistent down to the last detail and above all, follows a clear strategy to achieve the solution to a given problem.

Imagination

Great design speaks to us on a human level. It’s something that sparks curiosity, stirs emotions, provokes action or just makes people go ”oh, cool”. A good design system should be inspiring to use, fun to build upon, able to evolve over time, while reflecting the soul and unique personality of the company.

All qualities that are elusive and difficult to measure, why you need a large dose of imagination.

Visual expressions

This is my craft. I strive to create simple yet striking design systems, driven by conceptual thinking and following a clear idea. A robust visual identity system helps a company clarify its’ purpose, simplify its’ brand management and future-proof its' initiatives.

Resume

Work Experience

Ok´e Design

Founder
2019 — Ongoing

BVD

Designer
2018 — 2019

Bold Scandinavia

Freelance Designer
2017

Kurppa Hosk

Junior Designer
2017

Stockholm Design Lab

Internship
2015

24HR Communication

Digital Designer
2013 — 2016

Nosy

Digital designer
2010 — 2012

Education

Berghs School of Communication

Graphic Design Diploma
2014 — 2016

Lectures

Services

Oké Design offers two services — brand toolbox and brand implementation.

A modular approach makes it easier to secure visual consistency throughout every touchpoint of a brand. The components of a visual identity can be thought of as a toolbox of visual tools that can be combined in different ways to build a number of different implementations.

Brand Toolbox

Logotype

Typography

Colors

Iconography

Illustration

Visual Element

Image style

Guidelines

Animation

Brand Implementation

Website design

Website development

Templates

Social Media

Presentation decks

Print material

Packaging

Advertising

Physical spaces

Process

01

Discover

Collect data and inspiration

Map and analyse competition 

Strategy and concept development

Create 2-3 moodboards to exemplify different visual directions

02

Design

Sketching out early versions of the tools in the toolbox

Creating 2-3 design routes to exemplify different visual directions

Testing the different routes by applying them to relevant mockups

03

Develop

Update and finalize the chosen design route based on client input

Fine-tune and test the tools in the toolbox to make sure they live up to the latest standards in digital and print

04

Deploy

Deliver the tools in all relevant formats

Create implementation guidelines and templates

Implement the chosen route throughout all different channels

Hand-over to inhouse design teams

Information

Cost

Single logotype
25.000 SEK

Visual identity toolbox
Starting from 100.000 SEK

Visual Identity implementation
1250 SEK / hour

Tailored deal, such as revenue share, for smaller businesses, entrepeneurs and startups?
Get in contact

Estimated time frames

Brand Toolbox
4-8 weeks, depending on the scope and budget.

Brand Implementation (exemples)
Website development 50–100h
Presentation deck template 15-30h
Social Media templates 10–20h

Collaboration

I'm always interested in building out my network with other experts in different fields such as photography, 3D, animation, copywriting etc. Please get in contact if you're interested in collaborating.

If you want me to be a part of your team for a specific project, I'm also open to discuss.

Internships

Feel free to send your portfolio to ville@oke.design to apply for an internship.